Pearson BTEC HNC Level 4

Course Details

The Contemporary Business Environment

In this unit you will develop the background knowledge and understanding of business, the functions of an organisation and the wider business environments in which organisations operate. You will examine the different types of organisation (including for-profit and not-for-profit), their size and scope (for example, micro, small and medium-sized enterprise, transnational and global) and how they operate. You will also explore the relationships that organisations have with their various stakeholders and how the wider external environments influence and shape business decision-making.

Marketing Process and Planning

In this unit you will be introduced to the dynamic world of the marketing sector and the wealth of exciting career opportunities available to support your decision-making in your career choices. You will have the opportunity to learn about the competencies and behaviours required by employers to work in the marketing sector. You will also be introduced to the key principles of marketing, enabling them to develop a marketing plan and to employ elements of the marketing mix to achieve results. You will study the underpinning theories and frameworks of marketing while relating them to real-world examples, including products and services that they encounter in their daily lives.

Management of Human Resources

Through this unit you will develop an understanding of the purpose and scope of HRM activities. You will be able to apply a range of people-management skills to enhance the performance of an organisation by finding solutions to people-related problems.

Leadership and Management

This unit will help you to understand the difference between the function of a manager and the role of a leader. You will consider the characteristics, behaviours and traits that support effective management and leadership.

Accounting Principles

This unit aims to introduce fundamental accounting principles that underpin financial operations and support good and sustainable decision-making in any organisation. You will develop a theoretical and practical understanding of a range of financial and management accounting techniques.

Managing a Successful Business Project

The aim of this unit is to offer you an opportunity to demonstrate the skills required for managing and implementing a small-scale business project. You will undertake independent research and investigation for carrying out and executing a business project that meets appropriate business aims and objective.

Operational Planning and Management

This unit will give you an insight into the complex nature of operations, processes and supply chain management, fundamental for understanding the holistic work environment in any industry and organisation.

Digital Business Practice

You will explore the impact of a range of digital technologies on the workplace. You will examine how these technologies can support businesses aims and services and allow interaction with customers, for example, to promote their business, to encourage people to visit their e-commerce site, to buy goods or services, to drive and increase sales, and to provide high levels of customer service.